About Larimar Digital | Founder-Led, Vancouver-Based

The story, on film — in production

Engineer First,
Marketer Second

I spent years inside a demanding industry before I ever wrote a line of marketing copy.

I'm a chemical engineer by training. I worked inside the industrial world — real plants, real operations, real consequences when something doesn't perform. That's where I learned how ambitious operators actually think: you know exactly where the business could go, and you know exactly how it feels when time, complexity, or a vendor who overpromised is what's slowing the climb.

I've also rebuilt from scratch before — new country, new industry, starting again with nothing but the work. So when I sit across from a business owner carrying the whole operation on their back, I'm not imagining what that pressure feels like.

Larimar exists because most agencies sell marketing from outside your world. Pretty websites, disconnected tactics, reports that hide more than they show. I wanted to build the opposite: one system, run with an engineer's discipline, that treats your growth like an outcome to be engineered — not a campaign to be renewed.

Connection first

The best work starts when someone finally feels understood — your ambition and the thing actually blocking it, both taken seriously.

Integrity in the numbers

You'll see real figures, reported honestly — conversion rates and cost per lead, not vanity metrics. If something isn't working, you hear it from me first.

Systems, not heroics

Data plus execution equals outcome. I build machines that deliver results — repeatable, measurable, and built to keep their promises as we grow.

The 5%

Five percent of Larimar's net income funds the Noria Foundation.

Giving isn't something we'll get to when the numbers are big enough — it's built into the business now. Every client Larimar grows also grows what we give back. That's part of why this company exists.

Portrait — in production

Who You'll Work With

Tareq Awadallah

Founder & CEO

Chemical engineer turned marketer. Runs Larimar on the same system it sells — and answers the strategy call himself.

Built as a system

Larimar is designed around functions, not heroics — every part of your account has a named owner, and the system keeps its promises as the team grows. Tareq is why you'll trust it on day one. The system is what keeps earning that trust.

Not another full-service agency. A partner who's been on the inside.